Our Story

Real Savings.
Real Simple.

ListDirect was built to give homeowners more choices — not fewer. Whether you sell yourself or work with an agent, we give you the tools and savings you deserve.

Our Mission

Keep equity in the hands
of the people who earned it

The average homeowner in Canada and the United States loses $15,000–$40,000 in real estate commissions every time they sell. That money goes to a system built decades ago — before the internet, before AI, before buyers and sellers could connect directly.

We believe homeowners deserve better options. ListDirect exists to make that happen — two paths, both saving you thousands, on a platform that is transparent, fast, and fair.

Giving sellers more options,
not fewer

We're not here to tear down the real estate industry — we're here to give sellers a smarter set of tools. Whether you want to sell independently or with an agent, ListDirect makes the process faster, more transparent, and more affordable.

💸
Save thousands, your way
List your home for just 1% using our AI-powered platform, or use a certified agent and get a closing rebate at closing. Either way, you keep more of what you've earned.
🌫️
Full transparency, always
See exactly how your home is priced, track every inquiry and offer in real time, and stay in control at every step of the process.
🔗
Two paths, one goal
Go AI Direct for maximum savings, or choose Agent Assisted for a full-service experience with certified professionals — and still get a closing rebate. Your home, your terms.
📉
Technology gap
AI-generated listing descriptions, instant market comps, automated pricing, and Street View integration — tools that used to be reserved for industry insiders, now available to everyone.

AI does the work.
You keep the savings.

ListDirect combines AI technology with certified agents to give you the best outcome for with intelligent tools that work instantly — and connects buyers and sellers directly on one platform.

🤖
AI Pricing
Our AI analyzes comparable sales, market trends, and property features to recommend the optimal listing price with full reasoning.
✍️
AI Listing Writer
Professional MLS-quality listing descriptions written in seconds. Tailored for Canadian and US markets.
📋
AI Offer Review
Every offer explained in plain language — contingencies, risks, and recommendations — so you negotiate with confidence.

Great agents deserve a great platform.
We built one for both of you.

Some sellers want the full support of a trusted real estate professional — and we built the best possible experience for that too. Our certified agent network connects you with local experts who are legally committed to delivering results. You get expert guidance AND significant savings. That's the ListDirect way.

Two paths. Both save you money.
🚀 AI Direct
  • Full control of your sale
  • AI handles pricing, listing & offers
  • Only 1% at closing
  • Full control from listing to close
🤝 Agent Assisted
  • Local expert handles everything
  • Guaranteed closing rebate
  • 0.5% back in Canada · 1% back in US
  • All AI tools still included
📋
Legally Binding
Every agent signs a closing rebate agreement before joining. It's not a promise — it's a contract.
🏆
Agents Compete
Agents on our platform compete for your listing by offering their best cashback. You choose who you work with.
🤖
AI + Human
Even with an agent you still get all our AI tools — pricing, listing writer, offer review — at no extra cost.

With ListDirect, every seller saves money — no matter which path they choose.With ListDirect, even the traditional path saves you money.

Browse Certified Agents →

Our values aren't on a wall.
They're in the product.

01
People first, always
Every decision we make starts with one question: does this give buyers and sellers a better experience? If the answer is no, we don't build it.
02
Radical transparency
Our fee is 1% at closing — no hidden costs, no surprise charges. We tell you exactly what you pay, when you pay it, and why.
03
Technology that serves people
AI is a tool, not a replacement for judgment. We use it to do the heavy lifting so you can focus on the decisions that matter.
04
Built for North America
We serve both Canada and the United States — with commission formulas, market data, and legal support tailored to each market.

The math is simple

1%
Platform fee at closing — the only fee you pay
$0
Upfront cost to list your home
100%
Of your savings stay in your pocket

Ready to sell smarter?

Join our founding members across Canada and the United States. List your home free — pay only 1% when it sells.